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Ulta

This brand guideline ensures a fresh makeover that aims to solve Ulta’s current problems with their brand identity. To help eliminate these challenges and to elevate the brand with a modern logo, new typefaces, and color palette.

ulta: Headliner
ulta: Pro Gallery

Color Palette

The new and improved color palette for Ulta's logo and their cosmetic beauty line.

ulta colors.png
ulta pattern.png

Ulta Brand Pattern

Ulta brand needed a pattern for a simpler identification and a graphical element that adheres to their mission statement.

Logo Font

This font for "Ulta" allows for ­maximum ­legibility due to the thin and thick strokes giving the logo a modern outlook.

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The secondary logo font for "Beauty" is a little more condensed with ­balanced strokes that go well with the main logo font for a ­simple clean modern look that caters to the target audience.

ulta logo font.png
ulta letterhead.png

Stationary - Letterhead

    

stationary - Envelope

   

ulta envelope.png
ulta business card.png

stationary - business card

    

Employee Id

The brand new employee ID can be used for stores and headquarters.

ulta employee id.png
ulta shopping bag.png

Shopping Bag

    

Ulta Beauty Line - moisturizer

    

ulta moisturizer.png
ulta perfume.png

Ulta Beauty Line - Perfume

    

ulta: Past Events
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