Maisha Khan
Designing the Future
Ulta
This brand guideline ensures a fresh makeover that aims to solve Ulta’s current problems with their brand identity. To help eliminate these challenges and to elevate the brand with a modern logo, new typefaces, and color palette.
Color Palette
The new and improved color palette for Ulta's logo and their cosmetic beauty line.
Ulta Brand Pattern
Ulta brand needed a pattern for a simpler identification and a graphical element that adheres to their mission statement.
Logo Font
This font for "Ulta" allows for Âmaximum Âlegibility due to the thin and thick strokes giving the logo a modern outlook.
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The secondary logo font for "Beauty" is a little more condensed with Âbalanced strokes that go well with the main logo font for a Âsimple clean modern look that caters to the target audience.
Stationary - Letterhead
stationary - Envelope
stationary -Â business card
Employee Id
The brand new employee ID can be used for stores and headquarters.
Shopping Bag
Ulta Beauty Line - moisturizer
Ulta Beauty Line - Perfume