Ulta

This brand guideline ensures a fresh makeover that aims to solve Ulta’s current problems with their brand identity. To help eliminate these challenges and to elevate the brand with a modern logo, new typefaces, and color palette.

ulta: Headliner

ulta: Pro Gallery

Color Palette

The new and improved color palette for Ulta's logo and their cosmetic beauty line.

Ulta Brand Pattern

Ulta brand needed a pattern for a simpler identification and a graphical element that adheres to their mission statement.

Logo Font

This font for "Ulta" allows for maximum legibility due to the thin and thick strokes giving the logo a modern outlook.

The secondary logo font for "Beauty" is a little more condensed with balanced strokes that go well with the main logo font for a simple clean modern look that caters to the target audience.

Stationary - Letterhead

stationary - Envelope

stationary - business card

Employee Id

The brand new employee ID can be used for stores and headquarters.

Shopping Bag

Ulta Beauty Line - moisturizer

Ulta Beauty Line - Perfume

ulta: Past Events